MALTA, November 18-19, 2010
The European Tourism Forum was hosted this year by Malta, in collaboration with the European Commission and the Belgian Presidency. It was held on November 18th – 19th in Mellieha, a European Destinations of Excellence (EDEN) winning destination.
The main theme was “Strengthening Europe`s role as the leading tourism destination”. International tourism has become a competitive and volatile activity. Potential travellers nowadays have the opportunity of visiting more destinations, further afield than was possible two or even one decade ago. This challenge of competitiveness brings with it other challenges such as: the sustainability of travel; the enhancement of destinations to ensure that the experiences for visitors are unique and authentic and the challenge to create synergy and diversity throughout the entire global travel industry. On the 18th November, two panels took place:
• Panel 1 dealt with prioritising actions following the Commission Communication on Tourism
• Panel 2 discussed ways and means to maximise visibility for Europe.
A Plenary Session focusing on the new policy framework for tourism took place on the 19th November, with the participation of Vice President Antonio Tajani. Following the Forum closure, a Ministerial Debate took place on the 19th November.